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Tech

Apple Reports 25% Growth in Smartphone Market With 45.1mn iPhone Sales Globally

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(Image: Reuters)

Image for Representation
(Image: Reuters)

Compared to Apple’s growth, Samsung fell 30 percent, Huawei 5 percent, Xiaomi 10 percent, OPPO 16 percent, and others 23 percent in terms of smartphone shipments.

  • IANS
  • Last Updated: August 1, 2020, 11:24 AM IST

As the global smartphone market plummeted 14 per cent in the June quarter, Apple was the only vendor to grow as it shipped 45.1 million iPhones globally, a growth of 25 per cent compared to the previous year, according to a new report. Samsung fell 30 per cent, Huawei 5 per cent, Xiaomi 10 per cent, OPPO 16 per cent and others 23 per cent in terms of shipments in the second quarter, reported market research firm Canalys.

“Apple defied expectations in Q2. Its new iPhone SE was critical in the quarter, accounting for around 28 per cent of its global volume, while iPhone 11 remained a strong best-seller at nearly 40 per cent,” analyst Vincent Thielke on Friday. According to him, iPhone SE will remain crucial to prop up the volume this year, amid delays to Apple’s next flagship release. “In China, it had blockbuster results, growing 35 per cent to reach 7.7 million units. It is unusual for Apple’s Q2 shipments to increase sequentially,” said Thielke. The smartphone market worldwide fell to 285 million units, a second consecutive quarter of freefall, as lockdown orders caused by the Covid-19 pandemic persisted through April and May.

Huawei toppled Samsung with shipping 55.8 million units, compared to Samsung’s 53.7 million in Q2 2020. Apple was third with 45.1 million units. Xiaomi came fourth, shipping 28.8 million units, which was down 10 per cent, and OPPO reclaimed fifth place from Vivo, shipping 25.8 million units with a 16 per cent decline. “As well as the new iPhone SE, Apple is also demonstrating skills in new user acquisition. It adapted quickly to the pandemic, doubling down on the digital customer experience as stay-at-home measures drive more customers to online channels,” said the report.


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Categories
Tech

Apple Sold 3.9 Million iPhones in China in April as it Reopens All Retail Stores in the Country

Image for Representation
(Image: Reuters)

Image for Representation
(Image: Reuters)

In April, overall smartphone shipments in China was up over 94 per cent in comparison to March and reached 40.8 million.

  • IANS
  • Last Updated: May 22, 2020, 10:59 AM IST

Apple bounced back in April in China after a dull March owing to lockdowns, selling 3.9 million iPhones which is nearly 160 percent increase from the previous month. In April, overall smartphone shipments in China was up over 94 percent in comparison to March and reached 40.8 million, reports CNBC. Apple closed all its retail stores outside Greater China in March as the COVID-19 pandemic spread. All the Apple stores in Greater China are now open.

According to the IDC, Apple has always had a significant share of smartphones in use in China because iOS-based iPhones have a longer replacement cycle than Android phones. In 2019, Apple continued to have the largest user base among smartphone vendors in China, with iPhones in use accounting for 18.9 percent – representing a slightly lower percentage than in 2018 – of all smartphones in use in China.

The mid-range smartphone segment in which the new iPhone SE falls ($400-$600 exclusive of tax) experienced a contraction in China throughout 2019 as vendors gradually shifted away from the segment to the mainstream price range emphasizing performance to price and to the high end.

“The new iPhone SE has a clear target audience, i.e. users of older iPhone models. It is therefore not so much an attack as a defense amid increasingly intense competition for users in the domestic market as Apple attempts to keep existing iPhone users in the iOS fold,” according to Xi Wang, research manager at IDC China.

According to the latest report from Counterpoint Research, smartphone sales in China experienced the roughest March quarter in recent memory, dropping by 22 percent compared to Q1 2019 values. The iPhone 11 was the best-selling device for the January–February period, marking the seventh consecutive month it reigned supreme. Apple also managed to increase its market share. “Consumers continued to purchase iPhones from e-commerce platforms despite the shutdown of Apple stores across China during February,” said Ethan Qi, senior analyst at Counterpoint.




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Categories
Tech

Coronavirus Outbreak Might Impact Sales Target, Warns Apple

Image for Representation
(Reuters)

Image for Representation
(Reuters)

If Apple falls short of its sales target, it will mean fewer iPhones available for sale globally, making it one of the largest firms to be hit by the outbreak.

  • Reuters
  • Last Updated: February 19, 2020, 4:25 PM IST
  • Edited by: Chhavianshika Singh

Apple Inc warned on Monday it was unlikely to meet its March quarter sales guidance set just three weeks ago as the world’s most valuable technology firm became one of the biggest corporate casualties of China’s coronavirus epidemic. The rapidly spreading virus has killed nearly 1,900 in China and stricken some 72,000 people, confining millions to their homes, disrupting supply chains and delaying reopening of factories after the extended Lunar New Year holiday break.

Manufacturing facilities in China that produce Apple’s iPhone and other electronics have begun to reopen, but they are ramping up more slowly than expected, Apple said. That will mean fewer iPhones available for sale around the world, making Apple one of the largest Western firms to be hurt by the outbreak. Some of its retail stores in the country remain closed or are operating at reduced hours, which will hurt sales this quarter. China accounted for 15 per cent of Apple’s revenue, or $13.6 billion, last quarter, and supplied 18 per cent of revenue in the year-ago quarter.

In late January, Apple had forecast $63 billion to $67 billion in revenue for the quarter ending in March, which it said was a wider than normal range due to the uncertainty created by the virus. It did not offer a new revenue estimate nor provide a profit forecast on Monday. “The magnitude of this impact to miss its revenue guidance midway through February is clearly worse than feared,” Wedbush analyst Daniel Ives wrote in a note.

Apple, worth $1.4 trillion by market capitalisation, could face a torrid market reaction when Wall Street reopens after the Presidents Day holiday, analysts said. “If Apple shares were traded cheaply, that might not matter much. But when they are trading at a record high, investors will surely be tempted to sell,” said Norihiro Fujito, chief investment strategist at Mitsubishi UFJ Morgan Stanley Securities.

Shares of its Asian suppliers fell on the news, with Samsung Electronics losing 2.4 per cent, Taiwan Semiconductor Manufacturing Co (TSMC) down 1.8 per cent and SK Hynix shedding 3.3. Analysts have estimated that the virus may slash demand for smartphones by half in the first quarter in China, the world’s biggest market for the devices.

SHORT-TERM IMPACT?

Apple said it will reopen China stores “as steadily and safely as we can,” while global supplies of iPhones will be limited as manufacturers work toward operating plants at full capacity. It plans to provide more information in April when it releases first-quarter results. Wedbush said it remained optimistic that Apple would be able to recover from the coronavirus setback. “While trying to gauge the impact of the iPhone miss and potential bounce back in the June quarter will be front and centre for the Street, we remain bullish on Apple for the longer term,” Ives said.

The disruption follows a strong December quarter for iPhone sales, which were up for the first time in a year. That could provide an opening for mobile phone rival Samsung, which has invested in manufacturing capacity in Vietnam and elsewhere. Samsung launched smartphone delivery services for customers to test its new products this week, as the spread of the virus has prompted the South Korean firm to cancel promotional events and brace for weak store sales.

Apple’s contract manufacturers have added far more locations inside China than outside, with major supplier Foxconn expanding from 19 locations in 2015 to 29 in 2019 and another supplier, Pegatron Corp, going from eight to 12 locations, according to data from Apple. In contrast, Samsung had signalled early in the US-China trade war that it could meet US mobile phone demand without China production. Samsung is also far less exposed to China as an end market.

Fiat Chrysler, Hyundai Motor Co and General Motors Co have said their auto production lines were, or could be, hit by Chinese factories that are slow to restart because of the virus.