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Sony PlayStation Suspends Ads on Facebook & Instagram to Protest Hate Speech

The Sony PlayStation Logo. (Reuters)

The Sony PlayStation Logo. (Reuters)

The call to boycott ads on Facebook started after the social networking giant decided to allow controversial posts by US President Donald Trump to stay up.

  • IANS
  • Last Updated: July 3, 2020, 12:40 PM IST

Sony Playstation has joined over 400 advertisers who have decided to pull out ads from Facebook and Instagram over its failure to curb hate speech and misinformation. The #StopHateForProfit boycott has more than 400 participants and the civil rights groups, including the NAACP and the Anti-Defamation League on June 17, are now calling for a global expansion of Facebook ad boycott.

“In support of the #StopHateForProfit campaign, we have globally suspended our Facebook and Instagram activity, including advertising and non-paid content, until the end of July,” PlayStation said in a statement to GamesIndustry.biz on Thursday. As hundreds of companies halt advertising on Facebook and Instagram, CEO Mark Zuckerberg is confident the brands would soon return on the platform.

According to a report in The Information, Zuckerberg told employees he was reluctant to bow to the threats of a growing ad boycott, saying “my guess is that all these advertisers will be back on the platform soon enough.” The social networking giant said it was getting better at removing harmful content and that the platform does not in any way profit from hate speech.

The call to boycott ads on Facebook started after the social networking giant decided to allow controversial posts by US President Donald Trump to stay up. American food company Chobani, drugmaker Pfizer and software major SAP were among the latest brands pulling who joined Coca Cola, Adidas, cleaning supply firm Clorox, Conagra (the maker of Slim Jim, Duncan Hines and Pam), fast-food chain Denny’s, Ford and Starbucks to pull their ads from the platform. Facebook’s digital advertising accounted for over 98 per cent of the company’s nearly $70 billion in revenue last year.


Categories
Tech

Microsoft Joins Growing Facebook, Instagram Ad Boycott Over Concerns of Inappropriate Content

Image for Representation
(Photo: Associated Press)

Image for Representation
(Photo: Associated Press)

Microsoft, however, has not announced its participation in the broader advertisement boycott campaign joined by over 100 brands.

  • IANS
  • Last Updated: June 30, 2020, 10:44 AM IST

Microsoft which spent more than $115 million on Facebook ads last year is reportedly pausing advertising on both Facebook and Instagram. According to a report in Axios on Tuesday, the Windows maker is concerned about ads running alongside “inappropriate content” such as hate speech and pornography.

The software giant, however, has not announced its participation in the broader ad boycott campaign joined by over 100 brands. Microsoft had suspended its advertising on Facebook and Instagram in the US in May. “Microsoft is concerned about where its ads are shown, not Facebook’s policies. But the move still means yet another big advertiser is not spending on Facebook right now,” said the report citing internal Microsoft posts. Microsoft was yet to make the move official.

“Based on concerns we had back in May we suspended all media spending on Facebook/Instagram in the US and we’ve subsequently suspended all spending on Facebook/Instagram worldwide,” Microsoft CMO Chris Capossela reportedly said in an internal post on enterprise social network Yammer. “The timeline on resuming our media spending is dependent on the positive actions they take, but I expect our pause will continue through August,” Capossela added. Microsoft earlier paused spending on Google’s YouTube over similar concerns.


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