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Trai Not Recommending 11-digit Mobile Numbering Plan, Says 10-digit Numbers to Continue

Telecom regulator Trai on Sunday said it has not recommended 11 digit mobile numbers but only suggested prefixing ‘0’ when mobile numbers are called from landlines.

The recommendation on prefixing ‘0’ for calls from fixed line to mobile numbers will generate 2,544 million additional numbering resources for mobile services to cater to the future requirements, it said.

As per Trai recommendation, the country will continue to follow a 10-digit numbering for mobile services, and the regulator has “categorically rejected” shifting to an 11-digit mobile numbering plan.

“Trai has not recommended 11-digit numbering scheme for mobile services,” the Telecom Regulatory Authority of India (Trai) said in a statement.

Trai has recommended a dialling prefix ‘0’ while making a call from a fixed line number to mobile number, the statement said, adding that introduction of a dialling prefix for a particular type of call “is not akin to increasing the number of digits in the telephone number”.

“This change in dialling pattern will generate 2,544 million additional numbering resources for mobile services to cater to the future requirements,” it added.

The regulator on Friday had said that migration to a unified or single numbering scheme for fixed line and mobile services is not required for now and that sufficient numbering space can be created by various methods, including prefixing ‘0’ for all fixed to mobile calls.

Trai while releasing its recommendations on “ensuring adequate numbering resources for fixed line and mobile services” had felt that there needs to be no change in dialing plan for fixed-to-fixed, mobile-to-fixed, and mobile-to-mobile calls.

It has also recommended that a revised and new National Numbering Plan (NNP) should be issued at the earliest, and has made suggestions on ways to free up unutilised capacities, to create space for mobiles services.

During the course of the consultation, most of the operators had opposed 11-digit numbering for mobile numbers, arguing that an 11-digit numbering scheme would incur massive configuration modifications including software and hardware, involve additional cost for the players, and cause confusion and inconvenience to the customers.

“The authority is of the opinion that some serious problems are anticipated with change in the mobile number from 10 digits to 11 digits. This would require widespread modifications in the configuration of switches involving cost.

“This would also cause inconvenience to the customers in the form of dialing extra digit and updating phone memory. This could lead to more dialing errors, infructuous traffic, and loss of revenue to the operator,” the regulator had explained in its recommendations.






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Airtel Brings Long-Term Prepaid Plan For Rs 2,498 Offering 2GB of Daily Data for 365 Days

Image for Representation.

Image for Representation.

The new Airtel Rs 2,498 prepaid recharge plan is now live on the telco’s website.

  • News18.com
  • Last Updated: May 19, 2020, 11:57 AM IST

Airtel has launched a new prepaid plan for consumers looking for long-term validity. Priced at Rs 2,498 the plan offers a bunch of benefits including 2GB of daily data with a validity of 365 days. The plan also offers free Hello tunes and anti-virus protection for your smartphone. You also get free online courses for 28 days via Upskill with Shaw Academy.

Apart from the above benefits, customers get unlimited calls to any network, 100 SMS messages per day along with additional benefits like free Zee5 premium subscription, and Airtel Xstream Premium subscription. Customers also get Wynk Music prepaid subscription; and Rs. 150 cashback on FASTag.

Airtel also offers the Rs. 2,398 long-term validity pack which offers a similar validity of 365 days. This prepaid plan offers 1.5GB daily data, unlimited calls, and 100 SMS messages per day. It also offers similar additional benefits as the Rs. 2,498 prepaid plan including the 28-day free Upskill with Shaw Academy online courses. A similar Rs 1,498 prepaid plan also offers 365 days validity with unlimited calling and additional benefits, however, the data benefit is only 24GB in total, and SMS benefits include 3600 messages.

Reliance Jio offers a similar long term prepaid plan priced at Rs 2,399 offering 2GB of daily data with a validity of 365 days, unlimited calling to Jio numbers, 12,000 minutes of free calling to non-Jio numbers, 100 SMS per day and subscription to Jio apps.

Disclaimer:News18.com is part of Network18 Media & Investment Limited which is owned by Reliance Industries Limited that also owns Reliance Jio.




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Apple Details Safety Plan For Store Reopening: Local Data Monitoring, Daily Deep Cleaning & More

Image: Apple

Image: Apple

Apple says they will look at every available piece of data — including local cases, near and long‑term trends, and guidance from national and local health officials.

  • Last Updated: May 18, 2020, 9:17 AM IST

Apple has detailed its plans to safely reopen its retail stores worldwide, depending on the COVID-19 situation region by region. The company says it will carefully analyze data including local cases, near and long‑term trends, and guidance from national and local health officials, before taking a decision to reopen stores. This comes at a time when certain countries are easing lockdown restrictions depending on the curve of COVID cases in that area. Apple insists they will be cautious and not rush into a decision. The company now has more than 100 stores open worldwide.

“As of today, nearly 100 of our stores globally have been able to open their doors to our customers again,” says Deidre O’Brien, senior vice-president of Retail at Apple, in a letter posted on the company’s website. “We look at every available piece of data — including local cases, near and long‑term trends, and guidance from national and local health officials. These are not decisions we rush into — and a store opening in no way means that we won’t take the preventative step of closing it again should local conditions warrant,” she adds.

Consumers can find a store near them by using the Find a Store tool on the Apple website.

Apple says that for reopened stores, focus will be on limiting occupancy at any given point of time. “Giving everybody lots of room,” as they say. There will also be renewed focus on one‑on‑one, personalized service at the Genius Bar and throughout the store.

“Face coverings will be required for all of our teams and customers, and we will provide them to customers who don’t bring their own. Temperature checks will be conducted at the door and posted health questions will screen for those with symptoms — like cough or fever — or who have had recent exposure to someone infected with COVID‑19,” says O’Brien. Every Apple store will also focus on enhanced deep cleanings that place special emphasis on all surfaces, display products, and highly trafficked areas, throughout every day.

Apple also says that in countries and regions where they have an online store, anyone ordering online will have the option of getting their order delivered home or can pick it up from one of the nearby assigned stores.

Apple has also played an active role in supporting the health workers as well as medical infrastructure dealing with COVID cases in the US and around the world. This includes the more than 30 million masks and 10 million custom‑built face shields for doctors and nurses and the partnership with manufacturers in the United States to deploy more than a million testing kits per week. Apple and Google are also working towards releasing a health tracking and contact tracing software for iPhones and Android phones, which will put user privacy as a primary requirement.




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Jio’s New Rs 999 Prepaid Plan is What You Need to Work From Home

Image for representation

Image for representation

After announcing a new yearly prepaid plan, Jio now has a new 84-day validity plan offering 3GB data per day.

  • News18.com
  • Last Updated: May 15, 2020, 11:34 AM IST

Reliance Jio has announced yet another plan for its prepaid subscribers. Priced at Rs 999, customers get up to 3GB high-speed data per day valid for 84 days. This means a total of 252GB of data for the entire period, which is pretty decent. The company has placed it under its long-term plan high-data category for uninterrupted work from home during the nationwide lockdown.

Along with the data benefit, customers also get free and unlimited calls to Jio and landline numbers. For non-Jio numbers, customers get a total of 3000 minutes. Additionally, the plan offers unlimited SMS and complimentary subscription to Jio apps. Airtel also offers a similar 84-day validity plan offer 2GB of data per day, unlimited calling and 100 SMS per day limit at Rs 698. Vodafone, on the other hand, offers 4GB of daily data and unlimited calling with its Rs 699 recharge.

The telco had recently launched a new work from home annual plan that offers 2GB of data per day, as well as unlimited voice calls and SMS messages for 365 days, at Rs 2,399. This offers significantly more value than competitors in the Indian telecom space. Similarly priced plans by Bharti Airtel and Vodafone-Idea presently offer 1.5GB of data per day. As a result, while Jio’s plan offers 730GB of data through its validity period, other operators offer 547.5GB of data through the same period. This translates to 25 percent more data by Jio, than competitors.

DISCLAIMER: News18.com is part of Network18 Media & Investment Limited which is owned by Reliance Industries Limited that also owns Reliance Jio.




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Vodafone RED X at Rs 1099: With Netflix & More, This is Still Cooler Than Airtel Rs 999 Plan

Vodafone Idea has made some changes to its postpaid subscription plan pricing which now sees the premium RED X plan with a new price tag of Rs 1099 per month. Earlier, the RED X plan was priced at Rs 999 per month. At this time, the RED X plan offers unlimited data usage on 3G and 4G as well as unlimited local, STD and national roaming calls. With this price change, the Vodafone RED X plan becomes more expensive the Airtel postpaid plan Rs 999, but that admittedly also offers lesser bundled offers. The real reason why you might consider the Vodafone RED X plan, however, are the bundled value-adds—particularly if you want to get bundled subscriptions to streaming services and also if you are a regular traveler (at least you will be again once the COVID lockdowns are eased).

For starters, what you get is a Netflix subscription for a year—Rs 5,998 is added to your Netflix account and depending on the plan you have subscribed to, this amount is your free ticket to Netflix binge watching. At this time, Netflix offers a Basic plan for Rs 499 per month that offers standard definition streaming, a Standard plan for Rs 649 per month that offers high definition streaming and the Premium Rs 799 plan that gets Ultra HD 4K streaming as well. Streaming enthusiasts will also find that this plan bundles a year’s subscription to Amazon Prime priced at Rs 999 and that includes Amazon Prime Video as well as shopping benefits, one-year subscription to streaming app Zee5 as well as complete access to content on the Vodafone Play app.

The Vodafone RED X plan has a lot for regular travelers too. There is the option to get a 7-day iRoam roaming pack worth Rs 2999 complimentary for one year. This means one international trip in a year possibly will come with a free roaming package on your phone. When you get to the airport, there is the Lounge access, which gets you in at the International & Domestic airport lounges for no charge, 4 times per year. Vodafone RED X subscribers also get 10% off on bookings done via Hotels.com and 10% discounts on tickets booked for museums and attractions via Tiqets.

There are also international calling (ISD) tariffs that are offered exclusively to RED X users. Calls USA and Canada are charged at 50p per minute, calls to China and Hong Kong at Rs 2 per minute, calls Bangladesh and UK at Rs 3 per minute, and calls to Australia, Bhutan, Germany, Kuwait, Malaysia, Pakistan, Singapore and Thailand cost Rs 5 per minute.

Interestingly enough, Vodafone also says that RED X users will get priority 4G network with faster data speeds—but has not offered any details on how that works, whether it is higher bandwidth for the users or whether they get preferential treatment on the network.

In comparison, the Airtel postpaid plan which costs Rs 999 offers 150GB data per month, unlimited local, national and roaming calls as well as one-year of Amazon Prime subscription, Zee5 subscription, access to the Airtel Xstream app and the handset protection service.

But you must keep in mind that if you decide to switch away from the Vodafone RED X plan before completing 6 billing cycles, you may be charged an exit fee of Rs 3,000. Consider the 6-month window as a lock-in period for the bill plan.



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Jio Announces Rs 2,399 New Annual Plan With 25% More Data Than Competition

Commuters are reflected on an advertisement of Reliance Industries' Jio telecoms unit, at a bus stop in Mumbai. (Photo: Reuters)

Commuters are reflected on an advertisement of Reliance Industries’ Jio telecoms unit, at a bus stop in Mumbai. (Photo: Reuters)

Beyond 2GB data per day for one year, Jio’s new add-on data plans also offer no daily cap data top-ups for high data users at competitive prices.

  • News18.com
  • Last Updated: May 8, 2020, 5:46 PM IST

Reliance Jio has announced a new, ‘work from home’ annual plan that offers 2GB of data per day, as well as unlimited voice calls and SMS messages for 365 days, at Rs 2,399. At the present price, Reliance Jio’s new plan offers users a comprehensive calling and data plan at just Rs 200 per month. Additionally, given the higher demand of data for users working from home due to the nationwide Covid-19 lockdown, Reliance Jio has removed any daily data cap for users. To cater to high data volume users, Jio has also introduced three new data top-up plans that can be used at any point of time through the one year.

Priced at Rs 2,399, the new plan by Reliance Jio also offers significant more value than competitors in the Indian telecom space. Similarly priced plans by Bharti Airtel and Vodafone-Idea presently offer 1.5GB of data per day. As a result, while Jio’s plan offers 730GB of data through its validity period, other operators offer 547.5GB of data through the same period. This translates to 25 percent more data by Jio, than competitors. For users with slightly lesser data requirement, Reliance Jio has also introduced an annual plan with 1.5GB data allowance per day (also without data cap). This plan is priced at Rs 2,121, and will remain valid for 336 days.

If users require more data at any point of time, Jio has introduced three new data add-on plans. These offer 30GB data at Rs 151, 40GB at Rs 201 and 50GB at Rs 251, and can be purchased and applied as a top-up on these two new annual ‘work from home’ plans, at any given point in time. The three ‘work from home’ top-ups will exist alongside the five existing data top-up plans by Reliance Jio, which offer 0.8GB data at Rs 11, 1GB data at Rs 21, 2GB data at Rs 31, 6GB data at Rs 51 and 12GB data at Rs 101, respectively.

With this wide variety of plans at hand, Reliance Jio users have at hand a robust selection of prepaid tariffs, which can be purchased and matched to gain the best value proposition that would suit a vast range of users.

Disclaimer:News18.com is part of Network18 Media & Investment Limited which is owned by Reliance Industries Limited that also owns Reliance Jio.

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Tech

Planning to Go On a Virtual Date? Tinder Has a Plan For You

Tinder Logo. (Image for representation)

Tinder Logo. (Image for representation)

Tinder also rolled out a photo verification service, a few days back, saying it will help ensure every match is who they say they actually are.

  • IANS
  • Last Updated: May 7, 2020, 2:56 PM IST

Location-based dating app Tinder has announced to introduce a one-on-one video chat feature in its app later this year. Match Group, the company which owns Tinder along with other dating apps like Hinge and OkCupid, revealed that the video chat option is going to come to Tinder for now. “Social distancing has required adaptations and pivots and has impacted our business because the manner in which singles engage with our products and start relationships has quickly evolved. We know that singles are adjusting their behaviours, and many are shifting to having dates virtually via phone or video,” the company said in a statement.

The company also disclosed that in April female users under the age of 30 on Tinder swiped 37 percent more compared to February. “Female usage and engagement is a key driver for a dating product’s success and we are constantly trying to improve these metrics,” the company added.

Tinder earlier announced that it is rolling out a photo verification service, which it says will help ensure every match is who they say they are. The feature allows members to self-authenticate through a series of real-time posed selfies, which are compared to existing profile photos using human-assisted AI technology. Verified profiles will display a blue checkmark so members can trust their authenticity. The feature is currently testing in select markets and will continue to become more widely available throughout 2020.

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Samsung's Plan to Take Over The Japanese Market Takes a Setback Due to Olympics Delay

A man walks past a large banner promoting the Tokyo 2020 Olympics in Tokyo, Monday, March 23, 2020. (AP Photo/Jae C. Hong)

A man walks past a large banner promoting the Tokyo 2020 Olympics in Tokyo, Monday, March 23, 2020. (AP Photo/Jae C. Hong)

Samsung apparently had plans to heavily market the Galaxy S20 series during the Tokyo Olympics this year but due to the Coronavirus pandemic, the plans have gone awry.

  • Reuters
  • Last Updated: March 27, 2020, 4:00 PM IST

For Samsung Electronics Co Ltd, the 2020 Tokyo Olympics were going to be its springboard to attain a long-held goal – making significant inroads into Japan’s lucrative smartphone market where Apple Inc dominates. But after the Games were postponed to 2021 due to the coronavirus pandemic, the long-time sponsor’s marketing plans – centered on its new S20 smartphone now out too early – have gone awry.

The delay may also mean the South Korean tech giant has lost a crucial window of opportunity. It had been expected to tout its 5G capability in its Olympics ads, aiming to attract a population excited to watch the Games with cutting-edge technology before Apple had a 5G product on the market. “Samsung was keen to use the Olympics opportunity to get it right in Japan. In that sense, it’s a bad situation,” a person familiar with Samsung’s operations told Reuters, noting that Samsung and other sponsors would have to adjust plans. “A lot of the momentum for smartphone demand in the lead-up to the Olympics will also be gone,” said the person, who was not authorized to speak on the matter and declined to be identified.

Former Samsung officials and analysts said Samsung will likely go back to the drawing board to promote a new flagship phone due out next year. When asked about the impact of the Olympics postponement on its strategy for the Japan market, Samsung declined to comment, saying only it would continue to provide innovative technology for Japanese customers regardless of when the Games commence. Samsung may be the world’s No. 1 smartphone maker by volume but it has just a fraction of the Japanese market.

In contrast, Apple which first began selling the iPhone in Japan in 2008, gained share thanks to an aggressive advertising and pricing campaign from SoftBank (9984.T) – at the time its sole distributor. Japan has since become a loyal premium market and key profit center for the U.S. firm. Apple currently commands 53% of the Japanese market, Sharp Corp (6753.T) has 12% and Sony Corp (6758.T) has 7%, according to Counterpoint Research. Samsung, which has lost ground since 2013, has 4%.

HARAJUKU HOPES

Indicative of Samsung’s struggles was its 2015 decision to drop its name from smartphones sold in Japan and just go with Galaxy branding – the only market where it does so. It’s a move some analysts attribute to historical tensions that often flare up between South Korea and its neighbor. “I believe they did so due to the growing number of Japanese consumers who take political factors into account in their purchase considerations,” said Shengtao Jin, a research analyst at Canalys. In its run at Apple’s stronghold, Samsung had laid the groundwork for a concerted campaign.

In March last year, it opened the world’s biggest Galaxy store in Harajuku, Tokyo’s popular shopping district for youth fashion and pop culture. Boasting eight floors, the glitzy building has an exterior decorated with more than 1,000 smartphones. Samsung’s mobile and network division chief Koh Dong-jin, officials from the International Olympic Committee and Tokyo 2020 organizers attended the opening ceremony to mark 500 days until the Games. Then in May, Samsung’s heir and de facto head, Jay. Y Lee traveled to Japan, meeting with executives from mobile carriers NTT DoCoMo Inc (9437.T) and KDDI Corp (9433.T) to discuss 5G cooperation.

DoCoMo and SoftBank Corp (9434.T), the domestic telecom arm of SoftBank Group, are currently rolling out 5G services. But the delay of the Games means 5G is not expected to gain momentum until Apple launches a 5G-capable iPhone, analysts said. That phone is expected to arrive by end-2020, though some media reports have said it may be delayed by the pandemic.

“Samsung could have taken an early lead in 5G but the Games postponement is a setback,” said Jeong Ok-hyun, a former LG mobile executive and a professor at Sogang University in Seoul. “The virus could also lead to delays in the development of the 5G market, which will be a relief to Apple.” For the time being, it remains to be seen if Samsung will proceed with plans to sell a special Olympics edition S20 phone with 5G capability. The phone to be sold by DoCoMo was due to be launched in June and Samsung began taking pre-orders this month. Asked if the plan is on track, Samsung said details will be determined after discussions with the IOC and DoCoMo.

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Only 43pc Organisations Have a Plan to Tackle COVID-19 Outbreak: Survey

Image for representation.

Image for representation.

According to Forrester’s ongoing ‘PandemicEX’ survey, 29 per cent of employees polled are afraid to go to work due to the risk of exposure to the virus.

  • Last Updated: March 12, 2020, 5:31 PM IST

From employee absences to supply chain disruptions to plunging financial markets, businesses across the globe are scrambling to respond to the impact of new coronavirus and a new survey has found that only 43 per cent of organisations have a plan for dealing with COVID-19 globally. According to the global research firm Forrester’s ongoing ‘PandemicEX’ survey, 29 per cent of employees polled are afraid to go to work due to the risk of exposure to the virus.

At the same time, 45 per cent employees find their work lives disrupted by the coronavirus whether they come into direct personal contact with the virus itself or not, according to VP and Principal Analyst James McQuivey. In many continuity plans, the CIO may be leading the effort to focus on the risk of an IT systems outage.

But for COVID-19, said VP and Group Director Stephanie Balaouras, “You definitely want to put your head of HR in charge of the response, because so much of what you’re going to implement is going to be about policies, as opposed to technology.” In short, any long-term planning will be difficult until the duration of this pandemic is better known. “If things get worse, spending and supply across a variety of markets could drop off. But if the spread of the disease is contained and fears subside, markets could see a significant uptick,” the findings showed.

Not only do companies have to have a continuity plan for keeping the businesses afloat, but they should also recognise that employees are the assets that will keep the businesses going ahead of, during, and after any coronavirus effects. “CIOs may have to push out spending and project plans if technology suppliers and internal IT teams are impacted further,” said VP and Principal Analyst Andrew Bartels.

Remote access technologies will play a huge role if a huge portion of the workforce will need to work from home or other remote locations. “But remember, for a large outbreak, during which potentially 20 per cent of your own employees (plus contractors, partners, etc.) are affected, it will be important to have a succession or backup plans in place for critical roles and skills,” said Stephanie Balaouras.

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Here is How to Get Netflix, Amazon Prime, Zee5 And More Free With Your Mobile Plan

Depending on which plan you pick, Reliance Jio, Airtel and Vodafone are bundling subscriptions for Amazon Prime, Netflix, Zee5 and even their own content-rich streaming apps.

Depending on which plan you pick, Reliance Jio, Airtel and Vodafone are bundling subscriptions for Amazon Prime, Netflix, Zee5 and even their own content-rich streaming apps.

A recent Ovum-Amdocs report on the state of OTT services in India suggested that as many as 50% of users are willing to pay for premium media services via their carrier bill if offered at a discount or with an extended free trial. Cellcos are tripping over themselves to bundle Netflix, Amazon Video, Zee5 and more with your bill plan or prepaid recharge.

  • News18
  • Last Updated: February 26, 2020, 12:43 PM IST

Time to Netflix and chill? It turns out, you may not have to pay even a single rupee for subscriptions to video streaming services if you play your cards right. Actually, play your postpaid mobile bill plan or prepaid mobile recharge properly, and you could save a lot of money in the process. And yet not compromise even one bit on the entertainment portfolio. That is because Reliance Jio, Airtel and Vodafone are bundling subscriptions for video streaming platforms including Netflix, Amazon Prime Video, Zee5 and more with the postpaid bill plans as well as prepaid recharge packs. You might want to pay attention to this and reconfigure your prepaid or postpaid plan to get the best value.

Here is how much you will save, if you get the bundled subscriptions for video streaming platforms with your mobile prepaid and postpaid plans. The Hotstar VIP subscription costs Rs 365 per year while the Hotstar Premium subscription costs Rs 299 per month or Rs 999 per year. Amazon charges Rs 129 per month or Rs 999 per year for the Prime subscription that also includes Amazon Video. Netflix subscription options start at Rs 499 per month for the basic HD subscription going all the way up to Rs 799 per month for the 4K HDR plan—though you have a mobile only plan for Rs 199 per month but that’s just too limiting anyway. Sony Liv charges Rs 499 per year for the premium pack, while Zee5 will cost Rs 999 per year for the All Access Pack. Now that would be a lot of money saved, wouldn’t it?

This is what you mobile plan can get you

Let us give you a snapshot of what is available with each mobile connection, be it prepaid or postpaid. If you have a Reliance Jio subscription, with any prepaid and postpaid plan for the Jio mobile service, you get bundled subscription for a complete range of apps that include Jio TV and Jio Cinema. That is a lot of content to consume, including Live TV which no rival does as well, though Airtel comes close. Speaking of which, Airtel is bundling the Amazon Prime subscription for a year which includes the Prime Video streaming platform, Zee5 and the Airtel Xstream premium video streaming app as part of the Airtel Thanks rewards for postpaid users. Interestingly enough, the Airtel Prime subscription option is available only on the Rs 249 prepaid recharge pack. Vodafone offers subscription to Amazon Prime as well as Vodafone Play and Zee5 platforms with all postpaid plans above Rs 499. The Vodafone REDX premium postpaid plan which costs Rs 999 per month gets the additional benefit of Netflix bundle as well along with a lot of other benefits. All Vodafone prepaid plans bundle Vodafone Play and Zee5 subscriptions.

Reliance Jio: Jio TV and Jio Cinema offer a world of entertainment

Let us start with Reliance Jio first. The Jio TV app is available for Android and iOS platforms, and is perhaps your best choice if you want to watch Live TV without actually needing a DTH or cable TV subscription—there are more than 500 Live channels on board, which includes more than 60 HD channels. As we said before, no other Live TV app in India comes close to the sort of variety and extensive channel options that Jio TV offers. Be it English or Hindi entertainment, news, Live sports, infotainment, music and more, all possible channels covering almost all Indian languages are available—Colors, Star Plus, Sony, Zee TV, &TV, Star Gold, Sony Max, Zee Cinema, Star Movies, HBO HD, Star Sports channels in HD, Sony sports channels in HD, Discovery HD World as well as some value-adds such as the Jio Sports channels. Watching Live sports, including cricket matches, just becomes incredibly more convenient than having to jump from app to app. And that is before we get to the Jio Cinema app—this has an extensive library of Movies and TV shows, including the exclusive Disney content that includes Star Wars, Iron Man and Avengers franchises. Jio Cinema is available for Android, iOS, Android TV and the Amazon Fire TV Stick platforms.

India likes the convenience

A recent Ovum-Amdocs report on the state of OTT services in India suggested that 47% subscribers less likely to switch service providers if they get their preferred OTT streaming services. At the same time, 30% of respondents would not mind switching to another operator if their current operator doesn’t offer their preferred streaming subscriptions. In India, the biggest video streaming services include Netflix, Amazon Prime Video, Hotstar, Sony Liv, Voot, Zee 5 and Eros Now. The report also suggests that as many as 50% of users are willing to pay for premium media services via their carrier bill if offered at a discount or with an extended free trial. The report did throw up a rather interesting set of statistics. It turns out that Sony Liv gets 50% of its total subscriptions from bundles with mobile, broadband or TV bills. That is the most for any streaming service in India, with Voot in second with 38% while Zee5 follows at 34%. Amazon Prime, which includes the Amazon Prime Video streaming service, gets 25% of its total subscriptions from media bundles—though it is quite commonly found in tariff plans offered by Airtel and Vodafone Idea. For some reason, the survey calculates Amazon Prime’s conversion separately at 15%, but it would be prudent to add the 25% and 15% together under one umbrella. Netflix gets just 19% of its subscribers from media bundles.

Airtel: Are you on prepaid or postpaid?

If you are an Airtel subscriber, postpaid plans have the better bundles—these plans are priced upwards of Rs 499. You get a one-year subscription for Prime Video streaming platform as well as access to premium content on Zee5 and the Airtel Xstream premium video streaming app. In fact, the Airtel Xstream app has more than 10,000 movies on board, TV shows as well as content from a variety of platforms under one roof—these include ZEE5, Hungama, Eros Now, HOOQ, ShareIt, YouTube, ShemarooMe, Ultra, Curiosity Stream. Airtel Xstream app also has Live TV including HD channels. You can access the Airtel Xstream app on Android as well as iOS devices. Airtel prepaid plans which start at Rs 129 for 28-days validity offer Airtel Xstream subscriptions, though only the Rs 349 plan with 28-days validity also bundles the Amazon Prime subscription.

Vodafone: The Vodafone REDX gets it all

For Vodafone, if you are a prepaid subscriber, you will get the Vodafone Play subscription as well as premium content from Zee5 with all unlimited recharge packs. The Vodafone Play app gives you access to more than 450 Live TV channels as well as more than 15,000 movies on the platform. Vodafone says the Play content includes movies and TV shows from ZEE5, SonyLIV, Lionsgate Play, Eros Now, Shemaroo Me, Hoichoi, Sun NXT, Hungama, Discovery and Yupp TV. Now that’s out of the way, let us look at the slight complexity that the postpaid plans offer. The entry spec Rs 399 Vodafone RED plan also only offers Vodafone Play and premium Zee5 content. But for the Vodafone RED plan Rs 499 and more, there is the additional sweetener of the Amazon Prime subscription worth Rs 999. However, the flagship Vodafone REDX plan which costs Rs 999 per month gets you one year of Netflix subscription worth Rs 5,998 per year as well, among other advantages such as complimentary international roaming packs and airport lounge access.