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Amidst Growing #BoycottChina Chorus, Samsung Pips Xiaomi to Regain Top Spot in Indian Mobile Market

Image for Representation.

Image for Representation.

In the overall phone market, which takes into account both the feature and smartphones, Samsung has a market share of 24 percent followed by Xiaomi and Vivo.

  • News18.com
  • Last Updated: August 7, 2020, 4:54 PM IST

South Korean smartphone manufacturer Samsung has surpassed Xiaomi to regain its top spot in the overall handset market in India in the April-June period, according to a report by research firm International Data Corporation. Notably, Xiaomi’s slip from the top spot, a position it firmly held for the last two years, is interesting given the dispute between India and China following the border skirmishes in the Galwan Valley. It is safe to assume that Xiaomi along with other Chinese companies may continue to face a bigger hurdle in the coming days.

In the overall phone market, which takes into account both the feature and smartphones, Samsung has a market share of 24 percent followed by Xiaomi and Vivo. While Samsung still trails in the Indian smartphone segment with 26.3 market share as opposed to Xiaomi’s 29.4 percent, the former has indeed made a strong comeback as against 18.9 percent in the previous quarter, per IDC report. Samsung’s Galaxy M21 smartphone India’s top 5 shipped models in Q2 2020, the report further added. As far as Xiaomi and Vivo are concerned, the Chinese phone makers ended the quarter with 29.4 and 17.5 percent smartphone market shares respectively.

Coming to Xiaomi, the volume of the overall shipments by the Chinese smartphone maker fell by 48.7% to 5.4 million units in the second quarter. The report says that the company’s Redmi Note 8A Dual, Note 8, Note 9 Pro, and Redmi 8 smartphone models accounted for a 21.8% market share.

Another Chinese smartphone manufacturer Realme captured the fourth position with 1.78 million units in the Q2 2020, witnessing a sharp dip of 37 percent on year. Realme’s affordable C3 and C2 devices accounted for 36 percent of its shipments, followed by its newly launched Narzo series smartphones. Oppo, on the other hand, took the fifth position, witnessing a 51 percent decline on year to 1.76 million units in the same quarter.

While IDC says that the smartphone sector is expected to show some signs of recovery in the second half of 2020, the Indian smartphone market registered a whopping decline of 50.6 percent in the second quarter of 2020 to 18.2 million units, down from 36.8 million units in 2019.


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Categories
Tech

Samsung Pips Xiaomi to Regain Top Spot in Indian Mobile Market: IDC

Image for Representation.

Image for Representation.

In the overall phone market, which takes into account both the feature and smartphones, Samsung has a market share of 24 percent followed by Xiaomi and Vivo.

  • News18.com
  • Last Updated: August 7, 2020, 4:24 PM IST

South Korean smartphone manufacturer Samsung has surpassed Xiaomi to regain its top spot in the overall handset market in India in the April-June period, according to a report by research firm International Data Corporation. Notably, Xiaomi’s slip from the top spot, a position it firmly held for the last two years, is interesting given the dispute between India and China following the border skirmishes in the Galwan Valley. It is safe to assume that Xiaomi along with other Chinese companies may continue to face a bigger hurdle in the coming days.

In the overall phone market, which takes into account both the feature and smartphones, Samsung has a market share of 24 percent followed by Xiaomi and Vivo. While Samsung still trails in the Indian smartphone segment with 26.3 market share as opposed to Xiaomi’s 29.4 percent, the former has indeed made a strong comeback as against 18.9 percent in the previous quarter, per IDC report. Samsung’s Galaxy M21 smartphone India’s top 5 shipped models in Q2 2020, the report further added. As far as Xiaomi and Vivo are concerned, the Chinese phone makers ended the quarter with 29.4 and 17.5 percent smartphone market shares respectively.

Coming to Xiaomi, the volume of the overall shipments by the Chinese smartphone maker fell by 48.7% to 5.4 million units in the second quarter. The report says that the company’s Redmi Note 8A Dual, Note 8, Note 9 Pro, and Redmi 8 smartphone models accounted for a 21.8% market share.

Another Chinese smartphone manufacturer Realme captured the fourth position with 1.78 million units in the Q2 2020, witnessing a sharp dip of 37 percent on year. Realme’s affordable C3 and C2 devices accounted for 36 percent of its shipments, followed by its newly launched Narzo series smartphones. Oppo, on the other hand, took the fifth position, witnessing a 51 percent decline on year to 1.76 million units in the same quarter.

While IDC says that the smartphone sector is expected to show some signs of recovery in the second half of 2020, the Indian smartphone market registered a whopping decline of 50.6 percent in the second quarter of 2020 to 18.2 million units, down from 36.8 million units in 2019.


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Categories
Tech

Indian Smartphone Market Likely to See 40% Recovery in Second Half of 2020: Report

After going through disruptions in supply chain and curtailed domestic production, the India smartphone market is now showing encouraging signs of revival that sets it on a potential course for market recovery for over 40 per cent in the second half this year, according to a new report. Over the short-term, the mobile market will improve in mid-Q3, spurred by early online sales festivals, setting the smartphone market on a potential path to recovery towards the all-important festive season.

During this period, smartphone brands will focus on showcasing their consumer-centric value propositions, focusing more on hyperlocal delivery models, and launching more 5G-ready smartphones, according to market research firm CMR’s ‘India Mobile Handset Market Review Report.’ CMR’s current estimates point to better performance for the India smartphone market in H2 2020, with the market anticipated to recover by more than 40 per cent in comparison to the first half.

“As a consequence of the pandemic, Q2 2020 was, in essence, a lost quarter. While the mobile handset industry faced multiple challenges with respect to their supply and demand-side dynamics, the industry looks set on the path to a potential recovery in the coming months,” said Amit Sharma, Manager-Industry Intelligence Group, CMR. The initial consumer demand in the unlock phase was driven predominantly through online channels and driven by a need for urgent replacements.

“Facing up to the pandemic, smartphone brands debuted innovative hyperlocal delivery models, some of which have the potential to gain permanence,” Sharma added. The path to potential recovery will be led by pent-up consumer demand, driven by a need for upgrades. In the run-up to the festive season, consumers will seek to go for meaningful value propositions that bring devices and compelling content ecosystem offerings, together.

“This, coupled by smartphone brands bringing more value for money offerings and backed by aggressive messaging, will potentially drive the market,” said Sharma. Thus far, a key challenge for the smartphone market in India to grow has been the inability to offer value propositions that will help feature phone users to migrate to smartphones. “We believe recent announcements, such as the Jio-Google deal, augur well for the future of the mobile handset industry in India, and in potentially enabling the migration of feature phones to smartphone users, with its focus on driving affordability,” said analyst Anand Priya Singh.


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