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Tech

Indian Smartphone Market Likely to See 40% Recovery in Second Half of 2020: Report

After going through disruptions in supply chain and curtailed domestic production, the India smartphone market is now showing encouraging signs of revival that sets it on a potential course for market recovery for over 40 per cent in the second half this year, according to a new report. Over the short-term, the mobile market will improve in mid-Q3, spurred by early online sales festivals, setting the smartphone market on a potential path to recovery towards the all-important festive season.

During this period, smartphone brands will focus on showcasing their consumer-centric value propositions, focusing more on hyperlocal delivery models, and launching more 5G-ready smartphones, according to market research firm CMR’s ‘India Mobile Handset Market Review Report.’ CMR’s current estimates point to better performance for the India smartphone market in H2 2020, with the market anticipated to recover by more than 40 per cent in comparison to the first half.

“As a consequence of the pandemic, Q2 2020 was, in essence, a lost quarter. While the mobile handset industry faced multiple challenges with respect to their supply and demand-side dynamics, the industry looks set on the path to a potential recovery in the coming months,” said Amit Sharma, Manager-Industry Intelligence Group, CMR. The initial consumer demand in the unlock phase was driven predominantly through online channels and driven by a need for urgent replacements.

“Facing up to the pandemic, smartphone brands debuted innovative hyperlocal delivery models, some of which have the potential to gain permanence,” Sharma added. The path to potential recovery will be led by pent-up consumer demand, driven by a need for upgrades. In the run-up to the festive season, consumers will seek to go for meaningful value propositions that bring devices and compelling content ecosystem offerings, together.

“This, coupled by smartphone brands bringing more value for money offerings and backed by aggressive messaging, will potentially drive the market,” said Sharma. Thus far, a key challenge for the smartphone market in India to grow has been the inability to offer value propositions that will help feature phone users to migrate to smartphones. “We believe recent announcements, such as the Jio-Google deal, augur well for the future of the mobile handset industry in India, and in potentially enabling the migration of feature phones to smartphone users, with its focus on driving affordability,” said analyst Anand Priya Singh.


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Categories
Tech

Over 60% Smartphone Users in India Consider Battery Life as Most Important Feature: Report

Representative image. (Photo: Telenor)

Representative image. (Photo: Telenor)

In terms of swift charging, consumer satisfaction was highest with OPPO (95 per cent), followed by OnePlus (93 per cent) and Samsung (91 per cent), the report further said.

  • IANS
  • Last Updated: July 8, 2020, 3:19 PM IST

With smartphones becoming the primary device for work, streaming and gaming, seven in every eight smartphone users in India feel innovation in the fast-charging technology is the key and long battery life is what matters the most, a new survey revealed on Wednesday. When it came to satisfaction with battery life, OPPO users scored the brand the highest (94 per cent), followed by Samsung (92 per cent) and Realme (91 per cent).

In terms of swift charging, consumer satisfaction was highest with OPPO (95 per cent), followed by OnePlus (93 per cent) and Samsung (91 per cent). When asked about the importance of smartphone features, 61 per cent respondents cited battery life as a key consideration, just behind the camera, according to the ‘Insights On the Go’ survey by CyberMedia Research (CMR).

“Whether it be an endless stream of work-related calls or catching up with family and friends, smartphone battery life plays an essential role. For consumers, a long battery life, as well as quickly amping up the battery juice – both are critical,” said Prabhu Ram, Head- Industry Intelligence Group (IIG), CMR. Consumers are so much concerned about battery life that they turn down screen brightness (70 per cent), turn-on battery saver mode (66 per cent), close battery-consuming apps (63 per cent) and, in extremely critical circumstances, even turn off Wi-Fi (56 per cent) and location services (50 per cent).

The findings showed that seven in every eight users charge their smartphone at least once in a day and average duration of charging in a day is 66 minutes. When it comes to satisfaction with battery life, OPPO users scored the brand the highest (94 per cent), followed by Samsung (92 per cent) and Realme (91 per cent). In terms of swift charging, consumer satisfaction is highest with OPPO (95 per cent), followed by OnePlus (93 per cent) and Samsung (91 per cent).

The six-city survey involved 2,000 smartphone users in the 18-30 age group. “While smartphone brands push newer technological innovations, consumer priorities are equally centred around the basics, such as smartphone battery. So much so that the battery is a key factor in smartphone purchase priorities,” said Satya Mohanty, Head- Industry Consulting Group (ICG), CMR.


Categories
Tech

Mobile Phone Users in India Prefer Audio Over Digital Screen, Study Reveals

Mobile phone users in India are now giving more preference to audio over a digital screen, said a study on Friday which found that music consumption has increased on both feature phones and smartphones as the country emerges from the lockdown.

Three in every four respondents listen to music, at least once in a day, said the study by CyberMedia Research (CMR) conducted in partnership with HMD Global, the home of Nokia phones. Beyond music, smartphone consumers also tune to podcasts, while 81 per cent feature phone cohorts prefer FM and MP3.

“As we move from a homebound economy to a ‘neo normal’, mobile audio will remain key for consumers — think, communication, music and content consumption or team collaboration,” Prabhu Ram, Head-Industry Intelligence Group, CMR, said in a statement. “For instance, in situations involving low bandwidth, the importance of audio becomes even more critical. All said, music is what drives our lives, and a good quality experience is what consumers hold dear.”

The study is based on a survey covering 800 respondents, across the top four cities of India, namely New Delhi, Mumbai, Kolkata and Bengaluru. The prolonged lockdown and the move to work-from-home has led to both smartphone and feature phone users highlighting high-quality music and audio capabilities as the most important feature in their phones. For smartphone users, audio quality now ranks higher than their smartphone’s camera, battery life or even overall phone reliability, said the study.

On the other hand, battery drainage and Internet consumption are two important factors that impede high music consumption on smartphones. These are two key factors that make them open to buying a feature phone as a companion device that can be used primarily for music and calls, the research showed.


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Categories
Tech

India Shipped 152mn Phones in 2019, Registers 8% Growth as Apple Leads Premium Segment

Representative image of the rise of digital technology usage in India. (Photo: Telenor)

Representative image of the rise of digital technology usage in India. (Photo: Telenor)

According to IDC’s annual data from the Indian smartphone industry, Vivo led the sub-premium category, and OnePlus played a key role too.

  • News18.com
  • Last Updated: February 7, 2020, 3:55 PM IST

India is among the few smartphone markets that are still registering growth, as most developed markets are seeing a slowdown in smartphone shipments due to saturation. According to IDC’s annual data of 2019, India saw a total of 152.5 million phones being shipped through the year, which marks an 8 percent annual growth over what was shipped in 2018. While India no longer remains in double digit growth phase, industry watchers and companies will still take note of the key growth areas that are still contributing to smartphone shipments growing in the country.

IDC’s data further states that the share of online smartphone shipments are steadily on the rise in India. Upasana Joshi, associate research manager at IDC India states on this matter, “The online growth momentum continued through the year with a record share of 41.7% in 2019, growing by 18.4% YoY annually due to deep discounts, cashback offers, buyback/exchange schemes, and complete protection offers clubbed with attractive financing schemes like No Cost EMIs across major model line ups and brands.” In contrast, the offline smartphone market grew only 1.6 percent in India, through the year.

In terms of price distribution in India, IDC states that the sub-$200 (~sub-Rs 15,000) smartphone market in India accounted for 79 percent of the market. The mid-range market, which roughly stands for between Rs 15,000 and Rs 35,000, captured 19.3 percent of the market, while the remaining sliver of 1.7 percent was captured by premium devices. In the latter, IDC notes that Apple crossed Samsung to capture 47.4 percent of the premium smartphone market in India, thanks to the iPhone XR and a lower priced launch of the iPhone 11.

In the premium end of the mid-range phones, IDC states that Vivo led the charts with 28 percent market share, largely thanks to the Vivo V15 Pro. Vivo was closely followed by OnePlus in this segment, thanks to the OnePlus 7. With 5G on the horizon and more interesting form factor smartphones on the way, it remains to be seen how the Indian market fares through 2020 and beyond.